The Changeover aims to shake up the expectations for what a tennis website should be. The emphasis here is on freedom and creativity: great contemporary writing, personal commentary, and out-of-the-box analysis that incorporates humor and honesty. We want to find new and exciting ways to tell tennis stories — both past and present — using a mixture of long-form pieces, blog posts, free-flowing conversations, videos, GIFs, and social media.
The great Miles Davis said “Don’t play what’s there, play what’s not there.” We don’t want to give you what you can find elsewhere on the web. We want to give you something you can’t find anywhere else. And we want to have a blast while doing it.