9 Responses

  1. Aniek
    Aniek December 15, 2012 at 4:41 pm |

    And for Europe it means staying up at unholy hours in the middle of a work week.. Thanks USTA.

  2. SA
    SA December 15, 2012 at 8:19 pm |

    i’m apathetic to the monday final myself. i think the 5pm start time is stupid. if you’re going to do a monday final then start it at 7pm or 8pm, when casual fans will tune in to watch it after getting home from work/school, instead of them having to rush home to watch the last set or something (which happened to me this year as i had a class that started at 5:15). yes, that will suck for european fans. but the usta and cbs aren’t thinking about european fans or their broadcast networks. they’re thinking about ratings and marketing and selling out those commercial slots in the US. i don’t see how a 5pm start will get them more money from advertisers then a 8pm start but what do i know?

    at the end of the day the players got that extra day off which was most important. if the men don’t want to play a monday final then the usta need to take that under heavy consideration for the 2014 schedule and beyond.

    1. Juan José
      Juan José December 16, 2012 at 5:49 am |

      I completely agree with you, SA. I was so excited to read about the end of Super Saturday that I missed the bit about the Monday final starting at 5 pm ET, which has to be one of the dumbest calls of the last few months. If you’re going to have a Monday final, it HAS to be on prime time. Otherwise, why bother? 5 PM is ridiculous: it makes it difficult for people to get to the stadium, and fans to get to TVs after work…and that’s on the Easter Time zone. Even worse for the Central Time Zone and rest, not to mention Europe, which as we know, is the 2nd biggest tennis market on Earth.

      To me, the 5pm final is totally a CBS call, and it’s obviously because of not wanting to duel with Monday Night Football. Which is the reason why I think the big US networks should leave tennis alone. I get it why it was vital to have them around in the past, but in this era, where cable is ubiquitous, their use has far been surpassed by their limitations.

  3. TJC05
    TJC05 December 15, 2012 at 9:50 pm |

    I like the effort, but not the best execution. There is still not a lot of wiggle room in the 2nd week for the (inevitable) rain delay. If there is a rainout, and the finals have to be moved, could you imagine a 5pm Monday Women’s Final, and a Tuesday Men’s final? Not great.

    Monday presents a lot of scheduling challenges-push the time any later you begin to run into Monday Night Football Coverage, which is the first MNF of the year, which I am sure is the reason for the earlier start time.

    If they shorten the Mens First round, they would have a day to play with in the second week if there was rain. Move Semi’s to Thurs/Fri and Finals for Sat/Sun?

    I would really love to see the finals end on Labor Day weekend, but I realize that is probably not going to happen-avoid scheduling around football, and could give people who are already off a guaranteed huge match.

    1. Juan José
      Juan José December 16, 2012 at 5:51 am |

      Thanks for that, TJC05. You make very good points, and I agree with all of them (see my response to SA above). I can’t believe I missed the bit about the 5 pm start for the men’s final. That’s incredibly shortsighted at best, utterly moronic at worst.

      I love the Labor Day weekend idea – but as we know in tennis, if it makes too much sense, it most surely won’t happen. But oh well, we can dream.

      1. TJC
        TJC December 18, 2012 at 9:45 pm |

        I had never really thought about how cool the labor day final would be until I saw it mentioned on Twitter, and it was as if a light bulb went off. It would be pretty cool way to end the summer, and also help those who have to take time off of work to catch the event.

  4. Fernando
    Fernando December 16, 2012 at 12:32 pm |

    Fernando says prepare for the onslaught on Maestro fueled rest related changes to the ATP tour to keep the cash cow in play. What ‘s next? Maestro gets an automatic bye to the semis?

    The Humble Bull is not afraid to play two long matches in a row.

    I am Fernando @vivafernando

    1. Juan José
      Juan José December 19, 2012 at 5:27 am |

      Maestro will be lobbying hard to at the very least get a chance to choose his side of the draw himself!

    2. Master Ace
      Master Ace December 19, 2012 at 10:48 am |

      Federer gets a bye to the semifinals. LOL!!!

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