Andy Murray’s new logo is…different

The new Andy Murray branding has been unveiled, due to be worn for the first time during the Brit’s Australian Open campaign. The design combines Murray’s initials and his beloved number 77. It had been 77 years since a British man won Wimbledon when Murray became Champion in 2013. The date of the victory was 7/7.

The use of initials and numbers as personal branding has worked well for players in the past – Roger Federer elegantly combined RF for his much-worn logo, while Venus Williams has a fetching ‘V’ formed of two ‘1’ figures for her brand EleVen. So, in theory, the logo design sounds pretty solid.

In practice, it looks like this:


It’s not entirely without virtue. If you look at it long enough, you can turn it into a fun optical illusion: the white bars are the foreground…now the black bars…now the white bars…

Maybe this is a tactic for on the court? Distract the eyes of the opponent?

Murray looks in good form going into the Australian Open, a slam title that has so far evaded him. So, let’s not begrudge whatever help this pixelated-arcade-game monstrosity can offer him.

You be you, AM-77.

Andrew can be found in the mountains of Switzerland, watching tennis and trying not to eat too much Swiss cheese. You can follow him on twitter @BackSwings

5 Responses

  1. Abigail
    Abigail January 15, 2015 at 2:40 pm |

    It’s forgettable. Extremely forgettable. And I’m sure there was a different logo designed a while back? Something to do with 77 and a star…

    Let’s face it, nothing will beat Roger’s legendary logo!

  2. kwando
    kwando January 15, 2015 at 2:55 pm |

    I see that logo and all I can think of is… AA?

    Still, it’s a very meh logo. It’s just… Weird and boring, oddly enough.

  3. jen
    jen January 15, 2015 at 10:22 pm |

    reminds me of my speak and spell

  4. RZ
    RZ January 16, 2015 at 11:01 am |

    I had been looking forward to this but am disappointed. It looks like an error on a digital clock.

  5. qthetennisfan (@qthetennisfan)
    qthetennisfan (@qthetennisfan) January 16, 2015 at 11:19 pm |

    i thought the AM mixed with the 77 is quite smart
    otherwise he should rip off the arctic monkeys logo AM logo that I like

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