One of the underrated joys of owning a website is getting to see how people find your site using search engines like Google or Bing. At The Changeover, we use Google Analytics, which allows us to see which search term was used to eventually find our site. The results are sometimes amazing. During the Australian Open, we had a boatload of search terms that led people to our site – over 1200! I hope they liked what they found! Or at least I hope all those curious individuals got an answer to their pertinent questions.
Without further ado, I present you a curated list of search terms used during the Australian Open fortnight to reach our site, organized in a quasi thematically. Enjoy!
As we know, the Australian Open champion is a polarizing figure. Many wondered why:
I’m not sure we provided an answer to the questions above, but we certainly didn’t provide this:
Of course, there were those who didn’t wonder why nobody liked Azarenka or her special friend:
Speaking of that dude…
People might not like the man, but he sure generates a lot of interest. Hopefully Lindsay provided an answer to the following question with her piece on the 37 year-old:
Though I’m not sure Lindsay covered things like this:
Love it that two people were wondering about Redfoo’s hair. And speaking of hair …
If that search term had ended with “LOL,” I think we would’ve known it was Monfils doing the searching. Speaking of LaMonf …
Thus, I’m sure every Monfils fan in the world can relate to this:
I don’t know about this next one, though:
The former World No. 1 is still hanging onto a top 10 ranking in the WTA. Maybe someone saw her on TV and had a simple question:
Same as last year, I guess. Now, about this next search term…
What fascinates me about it is that someone typed that in a search engine trying to get an answer. Wouldn’t it be easier to do an image search on Wozniacki and figure out yourself?
Andy Roddick – or somebody didn’t get the memo
He retired. Last year. Lindsay wrote about it.
I’m beginning to believe that this is true:
@juanjo_sports I feel like all of these are my fault.
— Lindsay Gibbs (@linzsports) January 28, 2013
Why? Because Lindsay wrote this. And then people found The Changeover by searching for this:
Bernard Tomic, also a polarizing figure
Maybe whoever searched for “tomic’s a wanker” didn’t get his/her answer through that search query, and then decided to correct the spelling for the second one.
Not happening anytime soon, whoever searched for that.
Australian Open – or file under “miscellaneous”
Neither Amy, Lindsay nor I got to go Down Under, but we did learn a few things from watching the Australian Open on TV!
I’m surprised the Australian Open or ESPN haven’t made this a slogan for their US coverage. It could even be a t-shirt.
This is one of my favorite search queries. It’s clearly someone who just started watching tennis, and probably was wondering why everybody was a) wearing yellow stuff in Australia and b) why people used the same outfits day in and day out.
I really hope that this person found the song he/she was looking for. It’s so annoying when you want to find a song you don’t know the name to. Hopefully the Changeover Music archives helped, although I’m not holding my breath on that one.
The #JerzyTrain had a pretty interesting run in Australia. He won two matches, came back from two sets down for the first time, and had to pay a fine for “going nuts.” Who knows at what point of the tournament somebody searched for this:
Maybe during the first two sets of the Devvarman match. Still, I couldn’t be any more proud of this one:
Marat Safin, you are missed
The 2005 Australian Open champ (and two-time runner-up) sure inspired some search engine love:
Safin is in Russia! Doing political stuff, apparently.
Though I’m not sure about that one.
It wasn’t THAT sad!
I don’t know, to be honest. You’d have to ask him.
Dinara Safina, you are also missed
I’m not sure what to say to that one.
The Williams Sisters – so hard to tell them apart
As Lindsay noted, this is still a problem.
I don’t know, but I love hearing him say the word “player.” It’s the best.
Are those two related?
He’s ranked No. 4 in the world right now, but I know what you mean, anonymous person.
This one came after Djokovic’s demolition of Ferrer in the semifinals. I’d be willing to guess that it was Ferrer himself googling that.
Speaking of those who lost in the semifinals …
Well, the man is 31 years old and has played more than 1000 matches on tour … what did you expect?
During his epic five-setter against Stan Wawrinka in the fourth round, the eventual champ was slipping a lot on Rod Laver Arena. He looked frustrated, and changed shoes after little more than a set. Hence …
A lot of money, I guess. Or at least I hope.
During his first round match against Jerzy Janowicz, the Italian showed up wearing this:
Hence the inevitable question:
Lindsay, your fingerprints are all over this one:
Last but not least, our Australian Open men’s runner-up:
As Lindsay noticed, a lot of people wondered about Murray’s lower body during the tournament. I found these particularly interesting:
Eleven people searched for that. #NeverForget
Well, that’s a new one. I guess.