Dear Changeover Readers,
In just a few days, The Changeover will turn six months old. As cheesy as it sounds, time really does fly when you’re having fun. We wanted to take this chance to thank you all for reading, for commenting, and for helping us spread the word during our launch and beyond. The support has been incredible.
This site began as a mere daydream between Lindsay and Juan José. During an email exchange last fall about frustrations with writing, tennis, and the general state of tennis blogging, they started a very modest Google Doc called, “The Ideal Tennis Site.” Somehow they got the courage to share it with Amy. Hundreds of emails, a three-hour Skype session, and a few days later, the three of us began to convince each other that we might be onto something. And thus, The Changeover was born.
In six months, we have written more than 300 posts, recorded 17 podcasts (thanks to joining forces with Brodie of Mind the Racket), and learned more than we ever wanted to know about running a high-trafficked tennis website. We’ve had posts with 6,000 words, and posts with no words. There have been videos, GIFs, predictions, flashbacks, and very long conversations about Bernard Tomic. We’ve ranked the best tennis writing, the Masters Series, and Rafael Nadal’s hairstyles. We’ve put our own twist on match recaps using Tweets, GIFs, and doing LiveAnalysis. We’ve written long-form pieces about Juan Martin del Potro, Venus Williams, and Jerzy Janowicz. We’ve counted forehands and backhands during matches to try and find patterns that were hidden. We’ve discussed doping, television controversies, and personal journeys. We’ve received support from larger outlets such as Sports Illustrated, Tennis.com, and Deadspin. We’ve covered tournaments on-site, interviewed players and tennis media one-on-one, and yes, written a few posts we regret.
We couldn’t be happier with how things have gone so far, but we’re far from content. We have big plans for this site. We want to be able to produce more content on a daily basis. We want to have contributors. We want to delve deeper into the world of tennis statistics, investigative journalism, and original video production. We want to continue to expand upon our mission and push the boundaries of what a tennis site can/should be.
But to do that we need resources, which is what this (long-winded, as usual) blog post is all about. The next step. Sustainability.
With that in mind, The Changeover has decided to find advertisers. We’re already in the process of reaching out to tennis companies that we know and love, but we wanted to reach out to you guys as well. Because, as always, we could use the help.
Do you work for a tennis company that is looking for a wonderful space to advertise? Please email us. Do you know someone who works for a tennis company that is looking for a wonderful space to advertise? Please email us. Are you an investor and tennis lover looking to work with a start-up and fast-growing tennis website? Please email us. Do you have experience in direct advertising for blogs and want to give us advice/tips on all of this? Please. Email us. We have a media kit, pricing plan, braggy statistics, and a lot of analytics available.
We’re aware that it’s not conventional for websites to reach out to readers as they’re beginning the advertising adventure, but we’ve never claimed to be conventional. We’re reaching out and involving you in this process because you are the reason we know that The Changeover is ready for this step. We’re very blessed to have attracted a regular group of readers who have responded to our personal, nerdy, in-depth, off-beat, and just plain wacky approach to tennis writing, and as we look towards the future, we want to make sure to take you with us.
Through the past six months, we’ve proven that we’re committed to this site, to each other, and to giving robust and diverse coverage to the ATP and WTA tours. We know that we’re a great space for advertisers because of our fantastic and growing core group of readers, our ability to cultivate viral content, and our relationship with the tennis community at-large. We’re ready for the next step.
Thanks again of all of the support–we can’t wait for what the future brings!
Much love and appreciation,
-Lindsay, Juan José, and Amy (The Changeover Crew)
Remember, if you can help, please Email us.